Dealing with the Media is a huge challenge in a civil society activism for executing socially sensitive projects. Accordingly, with a view to equip and facilitate our Top brass for a better understanding of the Media Reporting, proactively dealing with the Media as well as handling Media quarries during a crisis situation, a workshop titled “Engaging with the Media for Sr. Management” was organized during 02-03 November 2015 at Sustainable Livelihood & community Development Centre, Rishikesh. Shri H. Wadhwa, AGM (HRD) was instrumental in Conceptualization and designing course contents of the workshop in consultation with the Resource Persons.
All key functionaries including Project Heads attended the workshop. Sh. S. K. Biswas, Director (Personnel) and Sh. Sridhar Patra, Director (Finance) were also present to grace the occasion. The broad coverage of the workshop were familiarizing the participants on Media mindset during crisis, Mapping the media scenario, Discovery of methods to proactively address the Media, Importance & trends of Digital and Social media were also discussed. Sh. Dev Darshan Chakrabortyy & Sh. Amit Govind, Sr. Journalists and experts of Corporate Communications from Strongkofee Leadership Communications, Greater Noida were the Resource Persons for the workshop. In the concluding session Shri Gaurav Kumar, Sr. PRO summarized the entire learning’s and major takeaways of the workshop.
Sh. S. K. Sharma, Sr. Manager (HRD) has coordinated the workshop and also presented vote of thanks. The feedback of the participants was very positive and encouraging. The Efforts made by team HRD in smooth conduct of the workshop were appreciated by one and all.